The insurance giant opted for internet services for all its subscribers and developed massive networking for own usage and internal governance. While the pros and cons of internal networking remains concealed within the officials and hidden for the common customers, the customer portal somehow fails to satisfy the 21st century customers. Apparently, low bandwidth, unwise web page hyper linking, illogical page set ups, all just contribute to the irritation of common net age customers.
The portal gives opportunity to register any policy to be tagged up with any one. As a matter of fact, if Mr. 'A' knows the policy number and premium value of certain policy 'X' of Mr. 'B,' 'A' can tag up 'X' with his own Profile in LICI portal and get all the details of the policy. Moreover, though the organization is officially known as Life Insurance Corporation of India, abbreviated, LICI, the portal welcomes a customer to LIC.
As a result of all these, online payment of premium through the site could not be a popular option for the customers.
The site fails to show the details of all its recognized agents in its Agent locator section.It has a great significance in today's life
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